与移动社交媒体保持距离：剁手，不止双十一，更有朋友圈
就像恋人之间应当有适当的距离感一样，人类也需适当远离互联网和社交媒体。 近半年来，欧美各国有越来越多的报道说，有人主动断网、特别是拒绝社交媒体，类似的话题正不断引起讨论。今年世界读书日，我写了篇文章《朋友圈是读书的敌人》，有人就跟我...
微信精细化运营｜微信运营的趋势和传播路径
产品能运营好，公众号也八九不离十，运营思维上一个路数。 近几年我慢慢的从TO C运营方向转向的TO B的方向，原因有很多，根本的还是商业上的判断。但不论是做TO C还是TO B，微信的快速崛起并且成熟，以及社群经济和自媒体的发展，让...
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社交媒体的“粘人”症状，其实是一个难解的魔咒！
他们只能煎熬着这种“苦”，虽偶有抱怨、反思、痛定思痛远离朋友圈的决心，但却始终摆脱不了“分享内容”和“维护社交关系的需求”交织成的魔力效应！ 不知你有没有发现，...
新媒体运营丨最全万字新媒体运营实操干货，独此一份就够了！
▌有很多朋友对于新媒体运营如何做好还是一头雾水，不清楚如何涨粉？不知道如何提高阅读量？搞不清用户需求等等问题，今天栗子酱就来给大家分享一篇新媒体运营的干货，来自类类老师的演讲，由表及里、由浅入深讲透新媒体如何更好地运营，希望对小伙伴们有所帮助，此...
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微信小程序无法助你逆袭
凭着几个截图和开发文档，一波人就可以激动的唱颂歌高赞微信小程序颠覆App Store，颠覆这颠覆那颠覆全世界，现在这种消息终于平静了一些，平静后不知道这些人能否心平气和地对待这个普通的改变了。在QQ一统江湖的时代，QQ桌面也曾经被赞为颠覆...
如何正确理解消息推送抵达率
作者：吕鑫 运营小咖秀声明：本文为原作者所有，未经授权严禁任何形式的转载、部分转载或改写，违者必究。 摘要：如何正确理解消息送达率 初接触推送的使用者，为了衡量消息推送的质量。经常会纠结到消息的”送达率&rdquo...
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